Nicki Minaj’s press-on nail brand, Pink Friday Nails, is hosting its first in-person pop-up at Shopify’s event space in New York City’s Soho neighborhood. This initiative is part of Shopify’s broader effort to leverage high-profile celebrity collaborations to drive growth beyond its core e-commerce platform.
The partnership between Shopify and Minaj began in March 2023 with the launch of Minaj’s online store for Pink Friday Nails. Now, this collaboration is expanding into a physical retail experience, allowing fans to engage with the brand in person. The pop-up will offer a full nail salon experience, exclusive merchandise, and giveaways, including tickets to Minaj’s final concert in Queens. Open from October 10-13, the event showcases Shopify’s ability to bridge the gap between digital and in-person retail experiences.
Shopify’s celebrity collaborations are part of a larger strategy to grow its influence by capitalizing on the massive followings of stars like Minaj. Recent moves to enhance this strategy include Shopify’s acquisition of Dovetale, a platform for managing influencer marketing, and the launch of Shopify Collabs, a tool that connects merchants with content creators. These efforts underscore Shopify’s commitment to creating unique commerce experiences that extend beyond traditional e-commerce.
Nicki's Pink Friday Nails is the latest in a string of high-profile celebrity partnerships for Shopify, following collaborations with Beyoncé’s beauty brand Cécred, musician Pharrell Williams, and NBA star Jimmy Butler. In particular, the Pink Friday Nails pop-up builds on previous efforts, such as Drake’s collaboration with Shopify to promote its proprietary tools, including Shopify Collective. Minaj’s partnership showcases Shopify’s in-store point-of-sale (POS) capabilities, which are featured prominently at the pop-up event.
“Partnerships like these are powered by Shopify’s tools, such as Collabs and Collective, and are available to any artist or creator,” said Amanda Engelman, Shopify’s product director for Collabs. Pink Friday Nails has already capitalized on Shopify’s influencer marketing tools, working with thousands of creators since its launch. The Collabs platform has simplified the process of managing influencer relationships, from gifting campaigns to automating payouts.
Shopify’s broader push into brick-and-mortar retail includes significant updates to its POS system, aimed at making it easier for brands to blend online and offline commerce. The company’s new one-tap digital receipts and automated return management features were introduced earlier this year as part of its “Summer ‘24 Edition.” Shopify’s POS Go, a mobile device for in-store transactions, will be used during Minaj’s pop-up, highlighting the platform’s ability to support seamless in-person retail.
Engelman emphasized that the pop-up represents an opportunity for Shopify to demonstrate how e-commerce brands can engage with customers in physical spaces. “Bringing a brand like Pink Friday Nails to life in an offline setting is a significant opportunity for Shopify,” she said. The event also serves as a testing ground for Pink Friday Nails as the brand explores potential expansion into physical retail.
Mark Williams Lewis, founder of e-commerce agency Netalico Commerce, sees Shopify’s POS efforts as part of its broader push to attract more traditional retailers. “Shopify is targeting brick-and-mortar brands that may not have a strong e-commerce presence, hoping to integrate them into its ecosystem,” he noted.
However, Shopify’s expanding focus on celebrity partnerships and tools like Collabs has drawn some criticism. Lewis points out that certain Shopify products, such as Collabs, have received mixed reviews compared to third-party solutions. Still, Shopify’s overall strategy to align with high-profile celebrity brands appears to be gaining traction. In its second-quarter earnings, the company reported growth in gross merchandise volume, including contributions from celebrity brands like Mas+ by Lionel Messi and Dios Mio Coffee by Sofia Vergara.
Shopify President Harley Finkelstein highlighted the company’s success in attracting more enterprise-level retailers and celebrity partnerships. “Our ability to onboard high-profile, high-volume merchants underscores Shopify’s position as the premier commerce platform,” Finkelstein said during an investor call.
As Shopify continues to invest in tools for creators and merchants alike, the company shows no signs of slowing its ambitions in the celebrity-driven retail space. “We’re committed to providing the tools brands and creators need to diversify their strategies,” Engelman said, signaling Shopify’s ongoing focus on supporting both digital and in-person commerce experiences.
How To Invest In Nicki Minaj Songs
If you're a huge fan of Nicki Minaj or just want to get started with music royalty investing, now you can do so on Royalty Exchange. On Royalty Exchange you can sign up as an investor and search through thousands of music catalog listings that include producer and songwriter royalties to some of the biggest songs of the past few decades. Discover why song royalties are one of the best investments to grow your wealth in 2024 and download the free Ultimate Guide To Music Royalties to learn everything you need to know about investing in royalties.
Take this catalog featuring songs by Nicki Minaj for instance. The investor acquired this catalog for $17,000 and collected $1,854 in royalties over 9 months, achieving an impressive total ROI of 43% after they sold it again to another buyer on the platform for $24,000. The annualized ROI of 68% is even greater all things considered. Song royalties by legendary musicians like Nicki Minaj are a collector's item as well. Just as people collect sports cards, artifacts, and other items, owning a piece of music history is priceless. Song royalty acquisitions can be extremely lucrative investments as you can see from this example.
This live listing featuring songs by Nicki Minaj, Meek Mill, & T-Pain is now available for investment. This catalog has earned $1,797 over the past 12 months and is currently valued at $11,114. Sign up today and place your bid before another investor secures this exciting asset for their portfolio. Invest in music today and reap the benefits of earning passive income from music rights whose value is independent of macroeconomic markets.
We’ve prepared this guide on Royalty Investing Made Easy to help you get started with investing in music royalty catalogs. This is the best guide for understanding why music royalties are one of the best passive income ideas of 2024 and sign up now to begin your journey into music royalty investing. Discover why so many investors today are using Royalty Exchange to buy royalties to expand and diversify their portfolio. Get your hands on your favorite music catalog today! Check out hundreds of other exciting assets that are some of the best royalties to invest in.
