The Transformative Potential of Streaming Services on Global Music Consumption
The advent of streaming services has changed the face of music consumption across the world. Drawing from the context of how such platforms have reshaped the industry and changed the behavior of listeners, this article will delve deep into the profound impact of streaming on changing consumption trends in music.
The Shift to Streaming
For the last decade or so, Spotify, Apple Music, and YouTube have been the top three sources from which most people access music. This change reportedly has resulted in a low figure regarding physical album sales and digital downloads, apparently changing the way music is consumed.
Convenience and Easy Access
Probably one of the biggest strengths of these services is accessibility. With millions of tracks at one's fingertips, it could not be easier to discover new music. This ease of access has also catalyzed the popularity of curated playlists, which are not only allowing listeners to put a personal stamp on their music experience but also share it with others for greater engagement. This too adds to the longevity of streaming revenue for artists as well. Listeners who find music they love will constantly listen to it forever. Older audiences have access to the songs they listened to decades prior and are bringing new life into them which handsomely pays the artists who haven't been actively releasing music in years.
Global Outreach and Cultural Diversity
Streaming services have managed to spread music all over the world, thus making many artists from different backgrounds able to share their music with the global audience. In this way, geographical barriers are somehow blurred, and greater exposure of different genres and cultures is enhanced. As a result, the global musical culture has grown richer and more diversified, reflecting the cultural melting pot of its audience. This has also marked a shift in music business as well, with labels paying more attention than ever to growing markets such as Latin America, Africa, South East Asia, and more to find the next global superstars.
Invest In Massive Streaming Hits
Music royalties provide investors with access to royalty streams that were previously available only to industry insiders and institutional funds. These royalties are uncorrelated with public markets, making them a pure form of alternative investment. They have a proven track record of generating consistent income, often with double-digit yields that outperform ETF's and dividend-paying stocks.
On Royalty Exchange, investors can purchase royalties to some of the biggest songs by the biggest artists in the world. Including massive streaming successes with over 1 billion streams like Drake's "In My Feelings" and OMI's "Cheerleader". Classic hits by artists like Jimi Hendrix and Dire Straits have been sold at auction. Most of the top nominees for this year's VMA's have some of their biggest hits available for fans to invest in on the platform. Once you sign up in just a few minutes, you can start making offers and earn money each month or quarter when royalty payments are sent from distributors.
Each listing that you check out on the platform shows all of the past 5 years financial information about earnings so you can see which catalogs are continuing to grow and which are consistent earners. Imagine Post Malone or Ariana Grande performing their biggest hits during the VMA's this year and you making money during the show! Now you can.
We’ve prepared this guide on Royalty Investing Made Easy to help you out if you are new to music royalty investing and want to see why they are some of the best alternative investment available to add to your portfolio.
At Royalty Exchange, you can choose from thousands of the most popular songs to invest in. We offer hundreds of catalogs that are up for auction today, so sign up as an investor to get started.
