TikTok and DistroKid have announced its partnership with DistroKid that now allows members to create their TikTok Artist Accounts directly through the DistroKid dashboard. TikTok aims to transform the previously time-consuming process into one that can be completed at a shorter pace.
The integration was designed to enhance fan engagement, such as a Music Tab, New Releases, Behind the Song insights, and Fan Spotlight. With these tools, TikTok can improve the connection between independent artists and their global music-loving audience.
Jay Bae, Global Head of Music Partnership Development at TikTok, emphasized the platform's dedication to supporting independent artists by providing tools that drive music consumption and fanbase growth. Similarly, Phil Bauer, President of DistroKid, said that he was delighted at how this partnership reduces account creation time, granting artists immediate access to TikTok's discovery platform.
Artists like pop singer NERIAH and music producer L.Dre have already experienced significant benefits from these features, noting the impact on their careers and fan interaction.
This collaboration offers indie artists expanded opportunities to showcase their music across multiple platforms, including TikTok Music and CapCut.
TikTok and Music Promotion
In recent years, TikTok has emerged as a disruptor in music promotion by helping how artists and listeners interact through short-form video content and algorithms to reach new audiences and achieve viral success.
Tracks like Lil Nas X's "Old Town Road" and Olivia Rodrigo's "Driver’s License" gained massive popularity through TikTok before dominating mainstream charts. The app's "For You" page curates content tailored to each user's preferences, allowing songs to be discovered organically by millions of potential fans.
For independent artists, TikTok offers an equal playing field. Unlike traditional music promotion methods that often require significant financial resources, TikTok allows artists to promote their music with minimal investment. This democratization of music promotion has led to the discovery of new talent and allowed artists from diverse backgrounds to gain recognition.
Royalties Investing
With TikTok's immense influence on music trends, investors have a unique opportunity to capitalize on viral songs through platforms like Royalty Exchange. With TikTok's immense influence on music trends, investors have a unique opportunity to capitalize on viral songs through the platform.
Royalty Exchange allows investors to identify and invest in promising songs early in their lifecycle. By spotting tracks with viral potential before they hit mainstream success, investors can maximize their returns.
Take this Hip-hop and R&B catalog, for instance, that consists of 20 tracks, which includes DeJ Loaf's "Me U & Hennessy." The investor purchased it for $27,000 in April 2023.
With the song's popularity on TikTok used on 7.5 million posts, it's no wonder that the catalog's earnings shot to $14,283 in 2023, from only $4,021 the previous year. The growth has been astronomical as the last 12 months earnings are 111% more than the 3 year average. This investor has already collected $21,815 in royalty earnings since acquiring this catalog for a sweet 80.8% yield in just under 18 months.
New to Music Royalties Investing?
You too can start investing and collecting royalties from viral TikTok hits from some of the biggest artists in the world. We’ve prepared this guide on Royalty Investing Made Easy to help you out.
At Royalty Exchange, you can choose from thousands of the most popular songs to invest in so you can start earning.
We offer hundreds of catalogs that are up for auction today, so sign up as an investor to get started.
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