All week, Snoop Dogg has been animated, turning up at events in order to cheer on the athletes and trying his hand at sports such as fencing, judo, and swimming with Michael Phelps. His charisma and pure enthusiasm are charming everyone across the world.
Snoop Dogg's Lasting Market Appeal
During the earlier part of the 1990s, Snoop Dogg was most dominant over the West Coast in the music industry. He has dropped more than 19 albums, many collaborative records, mixtapes, and singles. Most of his earlier lyrics were highly controversial, banned by many a household. The rapper transitioned into a vast, versatile brand.
Nowadays, Snoop Dogg co-hosts a cooking show with his celebrity pal Martha Stewart and runs several brands—from Broadus Foods to Indoggo Gin and Snoopadelic Films. He has completed a host of collaboration agreements, including one with Skechers; he showed up in a pair of gold shoes during the Opening Ceremony.
The Power of Adaptation and Growth
It's due to Snoop Dogg's commitment to his authentic identity while, at the same time, making strategic changes that he moves into global appeal. This evolution creates a case for the effective management of a brand—one of the most critical lessons marketers can learn. Successful brands are ones that continuously evolve, adapt, and grow to remain relevant and engaged.
Flavor Flav—who happens to be one of the founding members of the major rap group Public Enemy—also epitomizes brand evolution. His impact during his performance at the Paris Olympics with Snoop Dogg proved that the two performed at ages 65 and 52, identifying that any brand can be reinvented to reach wider diversified markets.
Comprehensive Marketing Strategies for Diverse Audiences
To reach larger markets, brands will need to drive inclusive marketing strategies. This will require the use of representative visual imagery, building diverse teams that reflect the customer base, and influential collaboration with organizations serving underrepresented communities. Where a brand begins doesn't dictate where it will end up.
Snoop's Music Is Reaching Larger Audiences
As Snoop's presence has been in front of hundreds of millions across the globe the past week and some change, the attention he's drawn has helped boost his streaming numbers and albums sales during this period. With still 10 days left of the 2024 Paris Olympics, we'll continue to monitor Snoop's music activity levels during this competition. According to Luminate, a leading data source for the music industry, Snoop's streaming numbers are up 2.7% globally in the past week. On top of this his digital track sales are up 16% during this period as well. On top of the early boost in streaming and sales consumption, his social followers are up across the board as well. Since the 2024 Summer Olympics started, Snoop has been averaging 140k new followers per day on Instagram much higher than his daily average of 25.2k followers per day.
You can take advantage of this boost in social and streaming consumption by investing in some of Snoop's classic songs today. On Royalty Exchange, investors can purchase music catalogs from some of the biggest artists and songs in the world and earn revenue from them. Check out this live listing featuring one of Snoop's biggest hits with Wiz Khalifa available today. So signup today and place an offer on your favorite songs.
