Six Secrets To Getting The Best Deal On Your Music Catalog #2: Create Competition

Competition drives up prices, so the more the better.
May 11, 2020
Want to invest in the music royalties featured in this article?
Become a Royalty Exchange member.
Start Investing

Secret #2: Create Competition

By Gary Young, EVP and co-founder, Royalty Exchange

People have been selling catalogs for a long, long time.

But the way it’s been traditionally done has been very bad for the songwriter/artist/producer. They’ve been backroom deals where there are only 1 or 2 potential buyers that have the money. Nobody talks about it and everybody signs NDAs so that the price and the terms are never discussed. Except behind closed doors.

That’s a recipe for getting lowball offers and really crappy terms. You see, your catalog is unique… there aren’t any others quite like it.

It’s like a Picasso Painting.


Imagine for a second you owned a Picasso that was worth gobs of money. And you want to sell it. Would you call up one or two people that bought art and ask them how much they’d pay for it? That would be crazy. If you did it… you’d definitely be leaving big bucks on the table.

You see, buyers of unique assets like your catalog absolutely HATE competition. They will do everything in their power to make themselves the only buyer. Why? Because they want you to think their offer is the best. But in reality, they’re offering you as little as they think they can get away with.

We flipped that script at Royalty Exchange. We’re a marketplace with more than 20,000 investors interested in buying your catalog. They’re lining up to buy and they’re excited about the opportunity.


And those investors have to compete against one another to see who’s willing to pay the most. Plus, they compete in public… so all the other investors can see who wants it and how much they’re willing to pay.

When you make buyers compete against each other… you win. If you don’t… you lose. It’s as simple as that.


Even if you don’t want to work with us, I urge you to keep this in mind as you consider selling your catalog. If you don’t have competition… you’re going to get a bad deal.


What will 20,000+ people offer for your music?

Click Here To Find Out


Next up…

Secret #3: Hire a Specialist

Become a Royalty Exchange Member
Sign Up
Get An Instant Catalog Analysis & Valuation
Sign Up
Interested In Royalty Investing?
Sign Up

Creator Resources

How to Structure Flexible Royalty Agreements
Want to create royalty agreements that work for everyone? Start by focusing on these key points in this article.
Read Post
How Equity Financing Works for Music Royalties
Equity financing lets music creators sell a percentage of their future royalty income for upfront cash, without taking on debt or losing creative control. This article goes in-depth on everything you need to know.
Read Post
10 Questions to Ask Before Selling Music Rights in 2025
Selling your music rights is a major decision that can provide a financial boost, but it also comes with trade-offs.
Read Post
No items found.