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Great brand partnerships can bring lasting impact for musicians, brands and fans alike. But what exactly makes a great brand partnership?
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Marketers, planning a consumer-targeted branding campaign usually includes a way to incorporate numerous senses. Designers choose colors and patterns that are the most appealing or trending for the season. Engineers determine how the product will feel to the buyer. Test kitchens perfect tastes and smells. As for the sense of hearing, naturally marketers consider brand partnerships with musical artists.
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