NBC's strategic bet on integrating pop culture into its Olympic coverage has paid off handsomely, largely driven by the charismatic presence of Snoop Dogg. His involvement has significantly boosted ratings and viewership for the Paris Games, capturing the attention of audiences worldwide.
Snoop Dogg's entrance into Paris was very theatrical, with chanting fans—almost foreshadowing the rest of his Olympic coverage. Wearing a Noah Lyles USA sweatsuit specially designed for him, he kept up with the fast pace of the Olympics easily, blending his laid-back vibe into the high energy.
Viewership Impact
NBC's decision to feature Snoop Dogg as a prime-time correspondent has resonated well with viewers. His presence, alongside iconic athletes and celebrities like Martha Stewart, has created memorable moments that have captivated audiences. This strategic move has led to a substantial increase in viewership. Over a five-day span starting with the opening ceremony on July 26, NBC averaged 34 million viewers daily across its platforms, up from 19 million during the same period in Tokyo.
Ratings Surge
On Saturday alone, the network attracted nearly 35 million viewers, doubling the numbers from Tokyo's second Saturday. Snoop Dogg's involvement has been a significant factor in this surge. His authentic and relatable style has brought a fresh dynamic to the coverage, making the Olympics more accessible and engaging for a broader audience.
Strategic Collaborations
Snoop's collaborations with athletes like Michael Phelps, Simone Biles, and Megan Rapinoe have further amplified his impact. His interactions and casual interviews with Olympians during the U.S. Olympic trials showcased his unique ability to connect with both the athletes and the viewers. This authenticity was recognized by NBC executives, who encouraged him to maintain his natural style.
Snoop's Music Is Reaching Larger Audiences
Like we discussed last week during Snoop's grand entrance onto the Olympics stage, his streaming numbers and music sales have gone up across the board. This should come as no surprise considering the hundreds of millions that he's in front of every day right now across the globe. His weekly US streams are up 5.7% in the past 3 weeks and his global digital track sales are up a staggering 52.6% in 2 weeks. His weekly global streams are up 9.1% in the past 3 weeks as well. On top of the early boost in streaming and sales consumption, his social followers are up across the board as well. Since the 2024 Summer Olympics started, Snoop has been averaging 140k new followers per day on Instagram much higher than his daily average of 25.2k followers per day.
You can take advantage of this boost in social and streaming consumption by investing in some of Snoop's classic songs today. On Royalty Exchange, investors can purchase music catalogs from some of the biggest artists and songs in the world and earn revenue from them. Check out this live listing featuring one of Snoop's biggest hits with Wiz Khalifa available today. As we've seen in the past from musicians taking part in television broadcasts such as Usher's Super Bowl performance, historically these type of events always boost streaming numbers, sales, and overall earnings for future pay periods. So signup today and place an offer on your favorite songs.
