NoMBe, born Noah McBeth on April 27, 1991, in Heidelberg, Germany, is a multi-talented artist whose unique background has significantly shaped his musical journey. Raised in Germany's wine country, NoMBe's early life was steeped in diverse cultural influences that would later inform his eclectic sound.
From a young age, McBeth showed a natural affinity for music. He began studying classical piano under Russian concert pianist Tatjana Worm, laying a strong foundation in musical theory and performance. This classical training, combined with his multicultural heritage - Trinidadian, African-American, and Native Blackfoot on his mother's side and German-French on his father's - contributed to the rich tapestry of influences that would later define his music.
NoMBe's initial breakthrough in the music industry came as he began to produce music for local artists in his teens. By the age of 15, he was already honing his production skills, setting the stage for his future as a self-producing artist. This early start in music production would prove invaluable as he developed his unique sound and style.
The artist's move to Los Angeles marked a significant turning point in his career. It was in this creative hub that NoMBe began to gain recognition for its innovative approach to music. His strategic release of singles and strong social media presence helped him build a dedicated fanbase, highlighting his originality and influence in modern music.
Independent Success
NoMBe's path to success is deeply rooted in his pursuit of new experiences and his commitment to authentic storytelling. His journey began with a pivotal trip to Las Vegas for a musical he was producing. This trip became a turning point in his life and career. As NoMBe recalls, "After I graduated high school, they basically had a sponsor pay for a flight to the US to do a performance, and I just told them I wanted a one-way ticket. I didn't wanna come back [to Germany]."
NoMBe's musical journey has been marked by constant evolution. He reflects on his early days: "When I first started, I wanted to just be a hip-hop producer. I wanted to just make boom bap and sample jazz. And then pretty early on, I also dabbled with house [music] and, when I was in Miami in college, I wanted to be a DJ and make more electronic music." This willingness to explore different genres has resulted in his unique "Electric Soul" sound, which blends elements from various musical styles.
NoMBe's approach to music creation and release is organic and experience-driven. He explains, "I think I'm inspired by people and seeing new things, and you gotta keep it fresh. If you always are surrounded by the same thing, it gets very hard to create and write something. I think you gotta fill up your creative reservoir." This philosophy has guided his strategic release of singles and his album "They Might've Even Loved Me."
NoMBe's debut album, "They Might've Even Loved Me," is a testament to his personal approach to songwriting. The album is dedicated to the women in his life, including his godmother Chaka Khan. He explains, "I've always had very special relationships with women and I was raised by mostly women. I didn't realize until later that all songs do have a story and are tied in together [with women]. I didn't sit down and say, 'Hey, let me write this record like this.' It was one song and another organically having its own story."
This commitment to authentic storytelling is a cornerstone of NoMBe's artistry. He stands firmly behind his work, stating, "I stand by my songs. They're just stories. I told them, I wrote them, and that's the way it is. I can't really take responsibility for how people react and take them."
"California Girls" and Its Impact
"California Girls" is one of NoMBe's most iconic tracks. Released in 2015, the song captures the essence of West Coast lifestyle and romance. The lyrics paint a vivid picture of a carefree, sun-soaked relationship, with lines like "She loves the sunlight / How it paints on her soft skin / Takes care of those tan lines / Scar tissue from the morphine". These poetic verses, combined with NoMBe's smooth vocals and a laid-back, dreamy instrumental, create a nostalgic and atmospheric soundscape that resonates with listeners.
What's really cool about "California Girls" is how the musical style complements the lyrical themes. NoMBe blends electronic beats, guitar riffs, and synthesizers to evoke that relaxed yet vibrant California energy. It's a perfect example of his self-described "Electric Soul" genre, showcasing his knack for seamlessly merging different musical elements into something truly captivating.
Now, let's talk numbers. "California Girls" has been a massive hit, racking up millions of streams across various platforms, with Spotify being a particular hotspot for the track. Its popularity hasn't waned either - since its 2015 release, the song has consistently performed well, maintaining its relevance and attracting new listeners year after year.
But the success of "California Girls" goes beyond just streaming numbers. Head over to YouTube, and you'll find multiple uploads and remixes, not to mention an official video that's garnered substantial views. It's clear that this song has struck a chord with a wide audience.
What's really fascinating is the cultural impact of "California Girls." The song has made its way into popular TV shows like HBO's "Ballers" and Netflix's "Dear White People," exposing NoMBe's music to diverse audiences and helping grow his fanbase. And get this - it's even been featured in Apple advertisements! Talk about commercial appeal and versatility.
These high-profile placements have done wonders for NoMBe's career, aligning his music with major brands and solidifying his status as an up-and-coming artist with broad appeal. It's pretty amazing to see how one song can open so many doors and reach so many people.
Financial Stability and Earnings
NoMBe's music catalog has demonstrated remarkable financial stability and growth, showcasing the artist's enduring appeal and the long-term value of his work.
Over the last 12 months, NoMBe's catalog has shown consistent performance, with monthly payments averaging $1,840 from a listing featuring songs on Royalty Exchange. Impressively, NoMBe's catalog has experienced a 12% uptick in earnings over the past year. This growth is primarily attributed to increased payments from major streaming platforms, particularly Apple Music and Spotify. The surge in streaming revenue reflects the changing landscape of music consumption and NoMBe's successful adaptation to these trends. It also highlights the growing popularity of his music across these platforms, potentially reaching new audiences and markets.
A crucial indicator of the catalog's long-term earning potential is its Dollar Age, which stands at 9.04 years. This shows that the songs in this listing have most likely reached their maximum decay in streaming activity and have now started growing again thanks to algorithmic plays and even editorial playlist inclusion on these platforms.
The financial data paints a picture of a robust and growing music catalog. With total earnings since 2014 reaching $446,082 and showing recent growth, NoMBe's work demonstrates both immediate value and long-term potential. This financial stability, combined with the catalog's proven longevity, positions NoMBe's music as a valuable asset in the contemporary music landscape.
Auction Details
NoMBe's sound recording royalties just sold on Royalty Exchange for a total of $195,000. This catalog received 19 offers from 3 different investors over the course of just 22 days. The assets offer investors a unique opportunity to acquire a stake in the artist's successful catalog. NoMBe has an 11-track catalog on Royalty Exchange. This offering includes royalties generated from various sources, including streaming platforms, digital downloads, and potentially sync licensing.
Key details of the auction include:
- Average monthly payments of $1,840 over the last 12 months
- A total of $446,082 in earnings since 2014
- A Dollar Age of 9.04 years, indicating long-term earning potential
- A 12% increase in earnings over the past year
Investment Potential
NoMBe's catalog is considered a valuable investment for several reasons:
- Earnings Stability: The consistent average monthly payments of $1,840 over the past year demonstrate a stable income stream, which is attractive to investors seeking predictable returns.
- Growth Trend: The 12% increase in earnings over the past year, driven by gains from major streaming platforms like Apple Music and Spotify, indicates a positive trajectory for future revenues.
- Long-term Potential: With a Dollar Age of 9.04 years, the catalog has proven its ability to generate income over an extended period, suggesting longevity and continued relevance in the music market.
- Cultural Impact: NoMBe's unique blend of genres and critical acclaim contribute to the catalog's cultural significance, potentially leading to sustained interest and licensing opportunities.
- Diversification: For investors, music royalties offer a form of uncorrelated asset that can help diversify investment portfolios.
- Streaming Growth: The ongoing growth of the streaming market suggests potential for increased royalty earnings in the future.
The auction of NoMBe's catalog on Royalty Exchange represents a significant opportunity for investors to participate in the music industry's financial ecosystem. As the platform continues to facilitate these transactions, it's creating new avenues for both artists and investors to engage with music as a financial asset.
If you are interested in learning more about music royalty investing we've prepared this guide for everything you need to know as a potential investor here. Sign up today and check out the live listings that investors are excited to get their hands on.
