Kendrick Lamar has achieved a monumental milestone with his track "Not Like Us," which has set a new record in the history of the Hot Rap Songs chart. The song's exceptional performance has redefined the boundaries of achievement in the music industry, leaving a lasting impact on chart history.
Kendrick Lamar's Record-Breaking Streak
Kendrick's "Not Like Us" has marked its 21st consecutive week at the No. 1 spot, surpassing the previous record held by "Old Town Road." This achievement is unprecedented in the 35-year history of the chart, highlighting Lamar's significant contribution to the music domain.
The Factors Behind the Success
The success of "Not Like Us" can be attributed to three critical metrics:
- Streaming: The track maintained a strong presence, achieving 17.1 million official U.S. streams in a single tracking week.
- Sales: Despite a slight decline, it secured 2,000 downloads, demonstrating sustained consumer interest.
- Radio Airplay: It recorded 45.4 million total audience impressions, showcasing its wide-reaching appeal.
These elements collectively reinforced the song's dominance on the charts, helping it maintain its top position over an extended period.
Lamar's Recent Dominance on the Charts
Kendrick Lamar has been a constant figure on the Hot Rap Songs chart, reflecting his dominance in the music scene. Over the last 28 weeks, he has held the top position for 27 weeks, thanks to the success of "Not Like Us" and a series of collaborations. Prior to this, his partnership with Future and Metro Boomin on "Like That" also enjoyed a six-week reign, further solidifying his influence and consistency in chart performance.
Investing In Kendrick Lamar Songs
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Take this catalog featuring songs by Kendrick Lamar for instance. The investor acquired this catalog for $162,000 and has collected $177,425 in royalties over 5 years, achieving an impressive total yield of 110.6% so far! This investor can continue to hold and generate passive income on these songs for as long as they want to or even sell it back to another buyer if they receive an offer they don't want to pass up. Song royalty acquisitions can be extremely lucrative investments as you can see from this example. Song royalties by legendary bands like Kendrick Lamar are a collector's item as well. Just as people collect sports cards, artifacts, and other items, owning a piece of music history is priceless.
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