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Royalty Sales

Kendrick Lamar's "Humble" Music Video Surpasses One Billion Views on YouTube

This is Kendrick's second song to reach the 1 billion views mark on YouTube

Written by
October 10, 2024
5 min
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Following his record-setting 21-week run atop Billboard's Hot Rap Songs chart with his 2024 hit "Not Like Us," Kendrick Lamar continues to collect accolades. His 2017 hit "Humble" has now surpassed one billion views on YouTube, marking the rapper’s second video to reach this milestone. Released as part of his Billboard 200 chart-topping album Damn, "Humble" became Lamar's second No. 1 hit on the Billboard Hot 100 after his feature on Taylor Swift’s 2015 "Bad Blood (Remix)." The track spent 37 weeks on the Hot 100, reinforcing Lamar's position at the forefront of the music industry. His appearance on Travis Scott's "Goosebumps" also recently crossed the billion-view threshold on YouTube.

Kendrick's 2024 campaign has been marked by continued success, particularly after a much-publicized lyrical battle with Drake earlier this year. The feud produced several diss tracks, including "Euphoria," "Meet the Grahams," "6:16 in LA," and "Not Like Us." The latter, a critical turning point in the rivalry, shattered Spotify records and propelled Lamar to No. 1 on the Hot 100. The momentum from this victory has helped cement Lamar’s role as the headliner for the 2025 NFL Super Bowl Halftime Show in New Orleans.

Additionally, "Not Like Us" recently broke Lil Nas X’s previous record for the longest reign atop Billboard’s Hot Rap Songs chart, while also securing its 20th week at No. 1 on the Rap Streaming Songs chart, fueled by 17.1 million U.S. streams in the latest tracking period, according to Luminate. Lamar's dominance across streaming platforms and his consistent chart-topping achievements highlight his continued influence and staying power in the music industry.

Invest In Kendrick Lamar's Music Catalog

If you're a huge fan of Kendrick Lamar or just want to get started with music royalty investing, now you can do so on Royalty Exchange. On Royalty Exchange you can sign up as an investor and search through thousands of music catalog listings that include producer and songwriter royalties to some of the biggest songs of the past few decades. Discover why song royalties are one of the best investments to grow your wealth in 2024 and download the free Ultimate Guide To Music Royalties to learn everything you need to know about investing in royalties.

Take this catalog featuring songs by Kendrick Lamar for instance. The investor acquired this catalog for $162,000 and has collected $177,425 in royalties over 5 years, achieving an impressive total yield of 110.6% so far! This investor can continue to hold and generate passive income on these songs for as long as they want to or even sell it back to another buyer if they receive an offer they don't want to pass up. Song royalty acquisitions can be extremely lucrative investments as you can see from this example. Song royalties by legendary bands like Kendrick Lamar are a collector's item as well. Just as people collect sports cards, artifacts, and other items, owning a piece of music history is priceless.

This live listing featuring songs by Kendrick Lamar is now available for investment. This catalog has earned $2,465 over the past 12 months and is currently valued at $23,394. Sign up today and place your bid before another investor secures this exciting asset for their portfolio. Also check out hundreds of other exciting assets that are some of the best royalties to invest in.

We’ve prepared the free Ultimate Guide To Royalty Investing to help you get started with investing in music royalty catalogs. This detailed guide gives you everything you need to know about how to buy royalties and all the ins and outs of music rights. Discover why music royalties are one of the best passive income ideas of 2024 and sign up now to begin your journey into music royalty investing. Check out the live listings today and discover the next music catalog that you are excited to invest in!

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