Kendrick Lamar's Diss Track "Not Like Us" Targeting Drake Achieves Historic Milestone

Explore How Kendrick Lamar Likely Underestimated the Impact of "Not Like Us," a Track That Has Become a Defining Moment in His Career.
October 3, 2024
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Kendrick Lamar’s track “Not Like Us,” originally released amid his public rivalry with Drake earlier this year, has continued to perform exceptionally well across various Billboard charts. The single has become a dominant force, maintaining its presence on multiple genre-specific rankings and now making history once again.

This week, “Not Like Us” holds the No. 1 spot on Billboard's Hot Rap Songs chart for a total of 20 nonconsecutive weeks. In doing so, Lamar's single ties the record for the most weeks spent at the top of the chart, matching the previous record set by Lil Nas X and Billy Ray Cyrus’s global hit “Old Town Road,” which held the No. 1 position for 20 weeks in 2019.

Last week, "Not Like Us" was tied with another Lil Nas X hit, “Industry Baby” featuring Jack Harlow, which reigned for 19 weeks between 2021 and 2022. With its ongoing success, Lamar's single is well-positioned to break the all-time record when Billboard refreshes its rankings. Should it remain in the top spot for another week, it would become the first track in history to rule the Hot Rap Songs chart for 21 weeks.

The success of “Not Like Us” extends beyond rap-specific charts. The track has also maintained a strong performance on the Hot R&B/Hip-Hop Songs chart, where it has spent 18 weeks at No. 1. This positions it as one of the third-longest-running chart-toppers in the list’s history, tied with several other hits. Notably, SZA's "Kill Bill" recently broke this record with a 21-week run at the top.

Lamar’s sustained chart dominance with "Not Like Us" underscores his influence in the music industry, further solidifying his place among the most successful hip-hop artists of the streaming era.

Investing in Kendrick Lamar's Music Catalog

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Take this catalog featuring songs by Kendrick Lamar for instance. The investor acquired this catalog for $162,000 and has collected $177,425 in royalties over 5 years, achieving an impressive total yield of 110.6% so far! This investor can continue to hold and generate passive income on these songs for as long as they want to or even sell it back to another buyer if they receive an offer they don't want to pass up. Song royalty acquisitions can be extremely lucrative investments as you can see from this example. Song royalties by legendary artists like Kendrick Lamar are a collector's item as well. Just as people collect sports cards, artifacts, and other items, owning a piece of music history is priceless.

This live listing featuring songs by Kendrick Lamar is now available for investment. This catalog has earned $2,465 over the past 12 months and is currently valued at $23,394. Sign up today and place your bid before another investor secures this exciting asset for their portfolio. Also check out hundreds of other exciting assets that are some of the best royalties to invest in.

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