Justin Timberlake and Beyoncé's Duet Rises On Charts, 18 Years After Release

Find out how TikTok turned the 18 year old song into a new hit record
October 3, 2024
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For years, TikTok has been a powerful platform, turning rising artists and overlooked tracks into viral sensations. Record labels routinely scour the app for the next big hit, but TikTok also has a unique ability to breathe new life into forgotten songs, often bringing older tracks back into the spotlight as younger users rediscover them.

This week, two of music’s biggest names—Justin Timberlake and Beyoncé—have seen their 2007 duet "Until the End of Time" resurface on the TikTok Billboard Top 50, more than a decade after its original release. The track debuts at No. 39, propelled by its popularity on the platform, where it has been featured in thousands of user-generated videos.

The duet is one of 15 new entries on the TikTok Billboard Top 50 this week, and while its placement may be modest, it ranks higher than recent releases by contemporary stars such as Playboi Carti, Travis Scott, and NLE Choppa. For Timberlake, this marks his second appearance on the TikTok chart, while Beyoncé celebrates her sixth, and her first collaboration to chart on the platform.

Originally released as the final single from Timberlake’s FutureSex/LoveSounds album, "Until the End of Time" was initially a solo track before Beyoncé joined, transforming it into a must-hear event. The duet peaked at No. 17 on the Billboard Hot 100 and became a hit across multiple radio formats, including dance, R&B, and pop.

While the track has faded from prominence over the years, its resurgence on TikTok has introduced it to a new audience, showing how social media can revive and redefine the commercial success of established music catalogues.

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