How to Invest in Kendrick Lamar Songs: A Step-by-Step Guide

Learn everything you need to know about how to invest in Kendrick Lamar's hit songs
October 21, 2024
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Investing in music royalties is an exciting opportunity for fans and investors alike, and with Kendrick Lamar's massive music catalog, uptick in streaming activity due to the recent Drake beef, and looming Super Bowl Half Time Performance, his discography presents an extremely attractive investment. If you're new to Royalty Exchange and interested in owning a piece of Kendrick Lamar's musical success, here’s a step-by-step guide to get you started.

1. Sign Up as an Investor on Royalty Exchange

Before you can begin exploring music catalogs and investing, you’ll need to create an account on Royalty Exchange. The process is simple:

  • Visit the Royalty Exchange website.
  • Click on the "Create an Account" button and follow the prompts to create your investor account.
  • You’ll be asked to provide basic information, verify your identity, and agree to the platform’s terms of service.
  • Once verified, you’ll gain access to the marketplace where you can browse available music assets.

2. Navigate the Marketplace for Music Catalogs

Once you’ve signed up, head over to the marketplace where all music catalogs are listed:

  • From your dashboard, click on "Listings" to see available music assets.
  • Use the search bar and filters to find specific artists, songs, or genres. Type "Kendrick Lamar" to narrow your search to his catalog listings.
  • Browse through Kendrick Lamar's available song catalogs and music royalties that are available to invest in now, and also check out past deals to see what songs you might have missed before. You can see historical performance, streaming numbers, and past royalty earnings, which will help you gauge the investment's potential and give you a clear picture of each asset's valuation.

3. Explore Available Kendrick Lamar Songs

Kendrick Lamar's extensive catalog contains hit after hit, making it a goldmine for potential investors. On Royalty Exchange, you may find individual songs from some of his biggest albums like good kid, m.A.A.d city, The Black Panther Album, DAMN., Section.80, and more. Examples of potential investment opportunities include:

  • "M.A.A.D. City", the booming, powerful West Coast anthem from Kendrick's 2012 breakout album good kid, m.A.A.d city. The song has over 772 million streams on Spotify as of today and is still in constant listenership on streaming platforms. This catalog also features songs from ScHoolboy Q and Kendrick like "Collard Greens" which has over 661 million streams on Spotify as well as hits from Section.80 and massive songs like "Double Up" from Nipsey Hussle. This music catalog has earned $29,837 for the current investor in the last 12 months and will continue to earn massive passive income for them for the lifetime of rights or until they decide to accept an offer from another buyer on the secondary market.
  • Another music catalog featuring songs from legendary artists like Usher, Mary J. Blige, Chris Brown, and Kendrick Lamar is available to invest in as well. This 10 year deal asset will continue to earn the current or future holder until expiration in 2029. This particular catalog earned $20,041 in the last 12 months and has been extremely consistent in its earnings in the last 5 years.
  • If your pockets aren't so deep but still want to get involved in a piece of music history from your favorite artist, you still can. Take this sale of a piece of the music royalties from Ab-Soul and Kendrick Lamar's song "Illuminate". This lyrical masterpiece from Ab-Soul's 2012 album Control System is a truly iconic rap song from the 2010's as it marked the beginning of TDE, Kendrick, Ab-Soul, Jay Rock, SZA, ScHoolBoy Q, and Isaiah Rashad's label becoming a household name in the music industry. The music catalog asset sold for $17,000 in February, 2021. The catalog earned $2,465 in the last 12 months.

4. Purchase and Hold To Collect Music Royalties

After selecting a catalog, you can place bids (if it’s an auction) or make an outright purchase if there’s a set list price:

  • Review the expected royalty earnings and the duration of those earnings. Some deals are for lifetime rights, others are for 30 year or 10 year licensing periods. The multiple you will pay on the past 12 month earnings will reflect the difference in deal length. The ways you will earn royalties include from streaming, public performance, radio play, physical and digital sales, and more.
  • After purchasing, you begin receiving royalty payments according to the performance of the song or catalog. These royalties will appear in your account dashboard over time, allowing you to track the performance of your investment.

5. Resell on the Secondary Market

One of the great features of Royalty Exchange is the ability to resell music catalogs on the secondary market:

  • After holding the Kendrick Lamar songs for a period and collecting royalties, you have the option to relist it for sale. If the song’s performance has increased, you may even be able to sell it for a higher price than your original purchase.
  • Investors often resell catalogs when they believe they can get a good return, especially if they’ve noticed a boost in streaming numbers or new relevance (e.g., the song being featured in media or gaining viral traction).

Investing In Kendrick Lamar Songs

If you're a big fan of Kendrick Lamar and ready to get started with music royalty investing, now you can do so on Royalty Exchange. On Royalty Exchange you can sign up as an investor and search through thousands of music catalog listings that include producer and songwriter royalties to some of the biggest songs of the past few decades. Discover why song royalties are one of the best investments to grow your wealth in 2024 and download the free Ultimate Guide To Music Royalties to learn everything you need to know about investing in royalties.

Take this catalog featuring songs by Kendrick Lamar for instance. The investor acquired this catalog for $162,000 and has collected $177,425 in royalties over 5 years, achieving an impressive total yield of 110.6% so far! This investor can continue to hold and generate passive income on these songs for as long as they want to or even sell it back to another buyer if they receive an offer they don't want to pass up. Song royalty acquisitions can be extremely lucrative investments as you can see from this example. Song royalties by legendary bands like Kendrick Lamar are a collector's item as well. Just as people collect sports cards, artifacts, and other items, owning a piece of music history is priceless.

This live listing featuring songs by Kendrick Lamar is now available for investment. This catalog has earned $2,465 over the past 12 months and is currently valued at $23,394. Sign up today and place your bid before another investor secures this exciting asset for their portfolio. Also check out hundreds of other exciting assets that are some of the best royalties to invest in.

We’ve prepared the free Ultimate Guide To Royalty Investing to help you get started with investing in music royalty catalogs. This detailed guide gives you everything you need to know about how to buy royalties and all the ins and outs of music rights. Discover why music royalties are one of the best passive income ideas of 2024 and sign up now to begin your journey into music royalty investing. Check out the live listings today and discover the next music catalog that you are excited to invest in!

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