How Eric IV is Shaping Modern R&B with Mahalia and Masicka

Eric IV, a promising songwriter from North London, is quickly gaining recognition in the music industry with his unique R&B sound.
April 7, 2025
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His recent collaboration with Mahalia and Masicka on 'Different Type of Love' showcases his ability to blend soulful melodies with dancehall influences. Known for his work with artists like Darkoo and Amaria BB, Eric IV's contributions to tracks like 'Quarter Past 3' with Fredo and 'Hennessy' with Blxst highlight his growing influence in the UK music scene.

Mahalia and Masicka's "Different Type of Love" Brings a Fresh Fusion of R&B and Dancehall

"Different Type of Love," featuring Masicka, marks an exciting collaboration between British R&B singer Mahalia and Jamaican dancehall artist Masicka. This playful love song is a standout in Mahalia's "Luvergirl" era, blending her soulful R&B style with Masicka's authentic dancehall influences. The track was crafted by a talented team, including Mahalia, Masicka, and emerging North London songwriter Eric IV, known for his melodic R&B approach. The song's creation was a collaborative effort, bringing together diverse musical backgrounds to create a unique fusion of genres. Mahalia's excitement about the release was palpable, as she shared her anticipation with fans on social media. The song's visualizer on YouTube enhances the experience, offering a visually engaging way to enjoy the track. With Mahalia's established success and Masicka's dancehall flair, "Different Type of Love" is poised to captivate both existing fans and new listeners alike.

Eric IV: Rising Star in the R&B Scene

Eric IV, an emerging British R&B and Contemporary R&B songwriter from North London, is quickly making a name for himself in the music industry. Starting his career at just 16 as a producer, he transitioned into an artist, captivating audiences with his melodic vocals and strong lyrical content. His unique sound is influenced by his background in piano playing and his diverse musical inspirations, including Michael Jackson, Chris Brown, Drake, and Tory Lanez. While Eric IV's collaborations with Mahalia and Masicka on "Different Type of Love" remain unspecified, his work with artists like Darkoo and Amaria BB showcases his ability to create resonant and authentic music. With tracks like "True Colours" and "Palm Angel," Eric IV continues to gain recognition in the UK music scene, and his career is one to watch as it unfolds.

Top 5 Songs Featuring Eric IV

Discover five standout tracks where Eric IV's songwriting and musical talents shine, showcasing his influence and versatility in the contemporary R&B and hip-hop scene.

Quarter Past 3 by Fredo (Ft. Eric IV)

"Quarter Past 3" marks a significant artistic evolution for Fredo, as he ventures into R&B territory with the help of Eric IV, a rising star in the genre. Released on August 9, 2023, the song quickly made its mark by debuting at #38 on the UK Singles Chart. The collaboration between Fredo and Eric IV brings a fresh dynamic, blending rap and soulful melodies to create a unique sound. Eric IV's songwriting contributions are pivotal, infusing the track with emotional depth and melodic richness that complement Fredo's lyrical prowess. The production by Show N Prove, along with the expert mixing and mastering by Amrik Randhawa and Manon Grandjean, ensures a polished and contemporary R&B sound. This track not only highlights Fredo's versatility but also showcases Eric IV's growing influence in the UK music scene.

Hennessy by Eric IV (Ft. Blxst)

"Hennessy," a smooth R&B collaboration between Eric IV and Blxst, has quickly gained attention in the music scene since its release. The track, produced by Hossy and Lucid, showcases a blend of UK and US R&B influences, with Eric IV's melodic hooks and Blxst's soulful vocals creating a rich, emotional soundscape. Released under Lizzy Records, "Hennessy" has been praised for its lush production and engaging lyrical themes of luxury and indulgence, reflecting hip-hop's cultural ties to the iconic cognac brand. Eric IV, a rising star in the R&B world, co-wrote the song with Blxst and Sam Battle, bringing his unique style and lyrical prowess to the forefront. The song's reception has been positive, with platforms like GRM Daily highlighting its impact, and social media buzz further amplifying its reach.

Pretty & Bouji by Eric IV & SKEETE

"Pretty & Bouji" is a standout collaboration between Eric IV and SKEETE, showcasing their talents in the contemporary hip-hop and R&B scene. Released under Lizzy Records, the song has gained traction on social media platforms like TikTok and Instagram, where its infectious beat and catchy melodies have inspired dance choreography and user-generated content. Eric IV, a rising British R&B songwriter, brings his versatile production skills and melodic sensibilities to the track, drawing from his rich musical background and influences. His collaboration with SKEETE results in a polished and rhythmic composition that seamlessly blends modern production techniques with soulful elements. The song's appeal lies in its ability to resonate with audiences seeking vibrant, danceable music, highlighting Eric IV's growing influence in the music industry.

Pick Up The Pace by Mahalia (Ft. Bayka)

"Pick Up The Pace" by Mahalia featuring Bayka is a vibrant track that marks a significant moment in Mahalia's "Luvergirl" era. Released in November 2024, the song is a celebration of Afro-Caribbean roots, blending dancehall, reggae, and Afrobeats with modern production. Mahalia's collaboration with Jamaican artist Bayka adds authenticity and cultural richness to the track, which is produced by Zimi Records. The song's lush guitar and hypnotic bass create a sultry soundscape that supports its themes of love and emotional investment. Eric IV, a rising star in the R&B scene, contributed as a songwriter, bringing his unique lyrical style and melodic sensibility to the project. His involvement helped elevate the song, infusing it with a fresh, cross-cultural narrative that resonates with audiences and highlights Mahalia's commitment to cultural collaboration.

"Life Size" by Mahalia

"Life Size," released in early 2024, is a testament to Mahalia's ability to blend soulful storytelling with contemporary production. The song, celebrated for its empowering message of body positivity, features the innovative production of Take a Daytrip, known for their genre-blending style in hip-hop and R&B. Eric IV, the talented songwriter from North London, contributes his lyrical prowess, infusing the track with authenticity and emotional depth. His background in piano and diverse musical influences shine through, enhancing Mahalia's soulful vocals with a modern edge. "Life Size" has been praised for its infectious energy and inspiring themes, positioning it as a powerful anthem of self-love and empowerment.

Maximize Your Music's Value with Ease

Eric IV's burgeoning catalog demonstrates the potential of songwriting to shape the music industry. If you're a songwriter, producer, or artist like Eric IV, consider exploring the financial opportunities your music catalog can offer. Royalty Exchange provides a groundbreaking platform where you can unlock your music's full financial potential. With a free catalog valuation, you can discover your music's worth based on real market data. Enjoy the flexibility to sell as much or as little of your royalties as you want, and benefit from a competitive marketplace with over 20,000 verified investors. The process is fast, transparent, and requires no commitment, ensuring you remain in control. Take the first step today and see how your music can work for you. Get your free catalog valuation now.

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