Bad Bunny lands third in average box office gross per city for the week of August 5 with $3,816,973, according to Pollstar. He stands behind Luke Combs in first place and Dead & Company in second place. The figures include worldwide ticket prices and the average box office gross per city for each artist.
at the ninth place is Colombian singer-songwriter Karol G, with an average box office gross per city of $2,320,979. Coming at eleventh place is the bachata band from Puerto Rico, Aventura, and their 2024 reunion tour, "Cerrando Ciclos," featuring lead vocalist Romeo Santos. At thirteenth on the list is Mexican pop singer Luis Miguel, sweeping the world off its feet since 1982. Closing the Top 20 Global Concert Tours list is Colombian reggaeton singer Feid in seventeenth place.
This touring data comes on the heels of the mid-year music report conducted by entertainment data analysis company Luminate released July 16. That report found that Latin music is the fastest-growing genre on the streaming services in the United States. Pollstar reporter Oscar Areliz reported big changes in the global touring market.
"It used to feel like the market was cyclic, where it would spike and then it would kinda fade away," Areliz said. "We have had our Latin music waves with people like Ricky Martin, people like Gloria Estefan crossing over into the pop arena."
Areliz traces the contemporary string of successes all the way back to 2017's "Despacito" from Luis Fonsi and Daddy Yankee.
"Despacito" really cemented Latin music's place in the mainstream. Bad Bunny, Karol G, Peso Pluma, and more have continued that wave, pushing new boundaries in sound and into broader audiences.
Karol G is one of the biggest drivers of this genre, says Hans Schafer, senior vice president of global touring at Live Nation. Her "Mañana Será Bonito Tour" made history as the very first to include a healthy dose of European stops, diversifying her base greatly.
"This tour sold out and has become the biggest European tour for a Latin artist. It really shows just how big and popular Latin music is getting," Schafer said.
Karol G gave performances for her European tour in nine countries: Spain, France, England, and Germany. With 10 shows and 415,000 tickets sold, she became the biggest Latino music tour in Europe.
"These numbers confirm what we have always known and advocated inside the industry—Latin music is global," Schafer concluded. "There is no slowing down."
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