Travis Scott's Days Before Rodeo Officially Becomes Highest Selling Mixtape of All Time

Travis Scott’s mixtape Days Before Rodeo has been re-released on streaming platforms to mark its 10th anniversary. This strategic move has led to historic milestones, making it the highest-selling mixtape ever, with notable achievements in vinyl sales.

Re-release Strategy and Market Impact

To commemorate the mixtape’s decade milestone, Travis Scott announced the re-release, which included an exclusive digital deluxe version and a vinyl edition. The promotion culminated in a sold-out performance in Atlanta where Scott performed most tracks from the mixtape. This event played a crucial role in the mixtape’s record-breaking sales, showcasing the strategic value of blending exclusive content with live performances.

Historical Achievements and Chart Performance

Days Before Rodeo surpassed previous records, setting new benchmarks in the music industry:

• Highest-selling mixtape: The re-release helped it become the highest-selling mixtape in history.
• Billboard achievements: The mixtape contributed to Scott’s fourth consecutive No. 1 album on the Billboard charts, joining the ranks of “Utopia” (2023), “Astroworld” (2018), and “Birds in the Trap Sing McKnight” (2016).
• Vinyl sales: The mixtape achieved the highest-selling vinyl sales for a rap album and recorded the sixth-best week for vinyl sales across all genres since 1991.

In the week ending September 19, Scott sold 156,000 album units, with 149,000 attributed to exclusive vinyl sales from his web store.

Collaborations and Production

Days Before Rodeo features significant collaborations and contributions from renowned artists and producers:

• Artists: The mixtape includes tracks with Migos, Big Sean, Young Thug, and Rich Homie Quan.
• Producers and engineers: The production team boasts names like Metro Boomin, Lex Luger, FKi, Wondagurl, and Scott himself. The tracks were mixed and mastered by Mike Dean and Alex Tumay.

These collaborations and high-quality production standards significantly contributed to the mixtape’s success and enduring popularity.

Travis Scott launched his CIRCUS MAXIMUS tour across the U.S. in 2023, completing a successful leg in Latin America. He is set to return to the U.S. for a special performance at New Jersey’s MetLife Stadium on October 9, further cementing his influence in the music industry.

Through this structured approach, the blog maintains a focus on providing valuable information in an engaging and accessible manner. The Vault Edition of “Days Before Rodeo” is not just a nostalgic trip down memory lane but a celebration of Travis Scott’s enduring impact on the music world.

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